» What is Wine-i?

Wine-i is your portal to the secrets of Wine-investing. Our goal is to educate our clients to identify opportunities and maximize returns. Our clients have access to the lowest wholesale pricing in Asia and can utilize Wine-i as their sourcing agent for new purchases or entrust their entire collection to our Portfolio Management Team who can provide full turn key services:

» Why Wine-i?

For many years I have watched the wine investment scene in Singapore with much amazement as good people through their hard earned money into investment schemes that if they were lucky might return their initial investment at some distant time in the future, but for many that was just not the case. In recent years, while I have been successfully trading wines for Rubicon private clients, we have been receiving calls from those poor unfortunate soles who are unable to recover their cash. As these calls are now starting to be an avalanche Rubicon had to create a site where people could find out the truth about wine investment, compare pricing and learn a little about the industry. As such Wine-i has been born. Wine-i’s mission is to:

» Why Invest in Wine?

Fine Wine Investments have a proven track record for over 50 years. Investment Grade wines have regularly outperformed both traditional and other alternative investment classes with annual returns estimated at 12-18%+ per annum. At the same time wine prices have shown lower volatility and susceptibility to recessions than equities.

Returns have especially escalated when the new demand from wealthy Chinese (Indians, Russians) exploded beginning in 2005. The famed First Growths of Bordeaux (Lafite, Latour, Mouton, Margaux, Haut Brion, + Petrus, Yquem, Ausone, Cheval Blanc) from the best vintages such as 1982, 1990 and 2000 have appreciated as much as 200 -600+% in the past 4 years alone.

Petrus Investment Graph

Wine Investment in simple terms has worked because of basic economics:

The drinking quality of properly stored fine Wine-improves with age , while the finite supply simultaneously decreases from consumption.

More people want to drink a wine when it is mature, but there are less bottles available creating an increase in price. In principle Wine-investors of the past could simply buy a couple cases of a great Bordeaux such as Chateau Lafite Rothschild on release of a good vintage, store them for 8-10 years and then sell the wine at auction for a tidy profit to pay for more wine. The keys to success involved buying the highest quality wine at the lowest price, store it properly and sell at the right time for the highest net return.

Unfortunately in the real world of today’s speculative market, investing in Wine-is no longer a simple proposition. Knowing which wines to invest in, at what time, for what price and most importantly knowing how to sell to maximize returns, requires professional experience and assistance. The mystery and lack of transparency surrounding the Wine-industry and multiple layers of pricing from Ex Chateau/ Producer, Courtier, Negociant, En Premier, Importer, Broker, Wholesale, Retail and Auction further complicate the process of buying and selling that now requires a detailed roadmap. Wine-i was established with the goal to becoming the leading Wine Investment advisor in Asia.


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